How To Do The Work Of Ministry With Social Media

Social media refers to online tools and services that allow any Internet user to create and publish content. Many of these sites use personal profiles where users post information about themselves. The “social” in social media comes in as these individuals find others with similar interests and interact with them through online communities, sharing information and knowledge, offering support and networking. Social media also allows for the easy sharing and re-purposing of existing content, expanding the reach of your work and enabling others to share it with their friends and networks.” Also, Social media is a collection of online platforms in which individuals engage, communicate, and share content with other individuals

Facebook, Twitter, and Instagram are the most popular
Youtube, Google+, LinkedIn, and Pinterest also have a very high monthly user rate.
Messaging applications such as WhatsApp, Messenger, And Telegram are high for a one-on-one or group messaging

Now let’s talk about the Social Media and the Church, which is


We proclaim the Gospel through creating cutting edge media and technology solutions that equip the entire ministry team and all ministry platforms to serve and teach with excellence.

Social Media for Church is the main target of this Training, and it is very important to understand the idea because it allows for the church to be present in the everyday lives of people. It draws “church” out from being a Sunday morning ritual to a source of spiritual growth, prayer, and remembrance through the week.

A church’s Presence on social media should always bring the viewer back to prayer, it should offer prayers, share how people are expressing prayer through action, and ULTIMATELY be a source of spiritual development/growth.

In times of great need, tragedy, or joy the church must respond in prayer—for that is what viewers will seek when turning to the church, especially on Social Media.

I wouldn’t throw my whole lot in with either camp. Some things are certainly fads, and it doesn’t make sense to invest much effort in them. Other things are solid, and we can resist them to our own insignificance. The Social Media is a Tool for Serve either God or Satan. And Wisdom is knowing which is which Social media is here to stay. At once it represents technology at its finest, and humanity at its worst. But the same was said of television, and cinema, and probably the printing press.

So we can treat as our God, which some people do, consuming and interacting with every bit of information the 24-hour feed will deliver to them, i.e. getting carried away by all they see on the Web.

And we can treat it as Satan which others do and rail against the evils that come through My Space (not realizing that, maybe the devil left there, too Or we can choose a smart approach somewhere between the extremes As is probably evident, I am a big believer in the advantages of social media. I know there are negative issues that come along with it.

But let’s be honest .If you look around your kitchen or workshop, you will probably find 10 or more awesome tools that can leave bad results If not properly handled Please note this:


Churches and leaders that remain absent from social media are not able to use this tools
to expand the Kingdom. It is so much disheartening seeing the devil Use social media to Hijack our Christian Youths and Teenagers through several abuses of the web.

Did you know that India has more Facebook users than the U.S. India, in fact, has more Facebook users than any other country full stop. Saudi social media users, on average are spending nearly a fifth of their working hour on social media networking.

I believe that Jesus is meant to be Lord of all and desires to be incarnated, “fleshed out”, among all people and in all parts of the world.

He wants us to bring more of Him into these places. Do you realize that ISIS is literally killing it (and us) when it comes to social media? I would guess that security services have shut down more ISIS social media sites in the last year alone than the total number of Christian social media sites ever created.

The Los Angeles Times ran a fascinating article some years back on a 63 year old Afghan mullah whose mosque attendance had been declining until he took up Facebook and started drawing the youth back through his interactions with them through it.

Are we willing to let these people control the online conversation about Christ rather than enter into it ourselves?

Are we willing to allow social media solely be a place where people get radicalized for jihad rather than renewed in JESUS?

The explosion of social media in our society is not only changing how we communicate with each other in our personal lives, it is radically transforming the way Christians ministries spread the Gospel and create relationships within their congregations and communities.

However, as with print and broadcasting media in the last century, our instantaneous ability to communicate with others electronically in the 21st century has magnified the potential for the GOOD, the BAD and the UGLY.

Among Several other Benefits of the Social Media in Ministry, I will emphasize on three, and others would be treated subordinately … As a Pastor, Evangelist, Youth Leader, Media Director, Publicity Secretary of a Religious Organization

  1. The Social Media Helps You EMPOWER YOUR PEOPLE
  2. It Helps You Engage in the parallel life that many people have online. They’re already there. Their friends are already there.
  3. If we encourage people to interact with our church via social media, they are more likely to use it as a missional tool with their friends. You would encourage a soccer coach in your church to develop a mission mindset through that skill set and venue. You would empower a Christian business woman or man and other artisans to use their marketplace.
  4. Platform to build the kingdom. It is not a news that above average of the people in your church are Social Media Oriented So why not encourage the majority of those in your church, who are already in touch with nearly half of their community are online, to actively engage in reaching people with what they have in their hand anyway They are already engaged. They just need to be encouraged toward a mission.

5.Focus. In this 21st as a Pastor, Sunday School Teacher, Youth Director, publicity Secretary, e.t.c, if you’re not encouraging your people to engage in Mission through Social Media you are missing a great opportunity of meeting a huge segment of your potential Audience.

6.As a Minister Social Media Helps You Express Your Humanity
One of the issues in the church for years has been a sort of distance and subsequent disconnection between the PEW and the PULPIT.

By sharing your life experiences, family and relationship experiences, you expand and go from being just a speaker or a pastor to a Man or Woman who loves his Family and value his relationships… It helps activate your Humanity to your Members
It is important for the people you are leading to see you as more than a leader on a stage.
Social Media can help shorten the distance between the pulpit and the pew.

7.Social Media Helps You Expand Your Influence As Ministers.
We are people of Influence. There are some significant leaders who are not on Twitter or Facebook, and who doesn’t even use WhatsApp yet, while average number of Great Ministers and Ministries expand through the use of Social Media.

One of the great things social media does is enables quality leaders to broaden their influence and impact.

Your ministry can have greater returns if you extend it through social media.
Other Benefits includes

Can you imagine doing ministry the last five hundred years and getting away with ‘Sorry, I don’t do books’?

Can you imagine doing ministry in the next five years and getting away with ‘Sorry, I don’t do Facebook’?”

Matthew 5:14-16
“You are the light of the world. A city set on a hill cannot be hidden.
Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house.
In the same way, let your light shine before others, so that they may see your good works and give glory to your Father who is in heaven.”

Social networking was not created by Mark Zuckerberg (creator and CEO of Facebook). But just as brands like Okada became synonymous with transportation and Coke with sweetened carbonated beverages, Facebook has given definition to how people think of social media. With nearly two billion monthly active users – almost 25% of the world’s population – understanding Facebook is essential.

What is important about these major social platforms is how they give people a voice and a presence. We can easily and quickly connect to people right next door as well as on the other side of the world.

For followers of Christ who take seriously the Great Commission, using social media provides God’s people with unprecedented opportunities to be SALT and LIGHT.
This primer uses Facebook as a model for how social media platforms can be used as effective ministry tools.

Many of us are great Facebook users but do not know the reason facebook is the way it is and that’s the reason I’m sharing this right now. Here, I will highlight the purpose/benefit of different sections of Facebook as a Ministry Tool.

Facebook Profiles Relational Sharing
Personal profiles on Facebook are all about sharing life together – our happy moments, our personal struggles, our successes, the things we find interesting, educational, informative, or just plain funny.

For many, it is a great way to stay connected and know about what is happening in the lives of those you care about. As of March 2017, the average Facebook user spends 50 minutes per day updating his/her status, liking and commenting on what others have posted, and sharing (reposting interesting things that others have posted). This presents God’s people with an amazing opportunity to point people to Jesus.
The best way for God’s people to share is to simply be themselves and allow their “friends” a window through which to view their relationship with Christ.

Be authentic, yet conspicuously spiritual
One of the very best ways to do this is to answer the question, “How has the gospel been good news to me today?”
While it is possible to use a personal profile to overtly preach the gospel, the highly social
nature of Facebook emphasizes authentic, relational sharing.
The more people see the real you – your successes and failures, your gifts and flaws, your triumphs and your struggles – the more they will be able to relate to you and want to know more. When you post on Facebook, Let your posts reflect your unique God-given personality.

Your posts should parallel your life. Another approach to use on Facebook, as well as other social media sites, is to promote active engagement by asking questions in your posts. This stimulates people to think about their lives and encourages them to participate in a conversation.

There are a variety of ways to use Facebook Groups for ministry. They are an excellent way to bring together groups of people with shared interests and promote community. Small churches may wish to use groups as an easy way to share news, prayer requests, and other information with one another. Private groups have been used effectively for discipleship, even in countries where censorship is high.

1.Facebook Live
Facebook Live and Facebook Live Audio are two newer features that are covered under the Live Video section.

2.Facebook advertising
With nearly two billion people now actively using Facebook, finding the relative thimbleful that might meet fit the profile for your target audience might seem like finding a needle
in a haystack.

Thanks to the power of Facebook advertising, however, reaching your desired audience now is anything but possible. Better yet, it is incredibly affordable, especially in most of the countries that are home to the world’s unreached peoples (costs vary by country).

Advertising can be used for a variety of purposes: increasing the reach of your posts, making more people aware of your Facebook page, driving people to an evangelistic website, and more. Is it easy or effective? We have an example of how an investment of $12 for ads and 30 minutes of time were used to pinpoint Muslims from a people group in India and share the gospel with 90 of them in their own language.

Given the low cost and effectiveness of Facebook advertising, it can be a worthwhile way to extend the ‘reach of your ministry.


1.Pray See your use of Facebook as a spiritual activity. Ask God to direct you.

2.Be Conspicuously Spiritual. Let it be known that you love God and have a vibrant, personal relationship with Him through Christ. Reflect this in your posts to let people see your faith.

3.Be Authentic. People are fairly astute when it comes to recognizing when people are being genuine and when they are not.

4.Be Social. This applies to your use of all Facebook features. Do not merely use Facebook as another tool to broadcast a message. Instead use it to interact with people.

5.Be visual. Research shows that visual posts get more attention and higher levels of engagement (likes, comments, shares) than do posts that are only text. Images are a great place to start, but the preference for video is soaring.

6.Be Consistent. Post every day as you are able. Based on research, the optimal number of posts to maximize engagement is two times per day. Respond to comments quickly.

7.Be organized. Use Friends Lists and Groups to segment your contacts. Plan your posts on your pages.

8.Be Relevant. Be mindful of holidays and other local events, and look for trending news, stories and topics among your audience.

9.Consider using Facebook Hashtags. They are defined in the Facebook Help Center. But also do a Web search on “Facebook Hashtags” to get current information.

10.Be Visible. If you are running a Facebook page, consider spending a small amount on targeted advertising to attract for followers. Also consider “boosted posts”, another form of Facebook advertising that can make individual posts more visible.

11.Be an ongoing learner. Stay up on news related to Facebook – security issues, new features, etc. – and periodically review popular profiles and pages among your audience.

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for Short Message Service (SMS). WhatsApp Messenger is available for iPhone, BlackBerry, Android, Windows Phone and Nokia and yes, those phones can all message each other.

For those in ministry, it can be used to continue building relationships with people you have met on the field. In addition to basic messaging, WhatsApp users can create groups, send each other unlimited images, video and audio media messages.

It is one of the best (to me the Best) instant Messaging app, it allows you to have a real time conversation with your loved ones at no cost, no country limit, no network additional billing. It allows you to send Texts, Images, Voice, video, document and so on in real time.


1.Status Updates
Use the tool to share an intriguing message on your status update and profile picture.

Let your status update be a way to share Christ’s love and light with those you are friends with who do not have a personal relationship with Christ.

Use your WhatsApp account to share daily or weekly devotionals or verses with your friends or with a particular group of people. From the “Chats” option you can select, “New Broadcast List” and add everyone whom you’d like to send a broadcast message to. Your messages will be delivered to each person individually rather than in a group message.

If distance is an issue for your ministry team, you can use WhatsApp as a digital space to meet. Pick a time where everyone will meet and share through the app ways to pray, write out updates or share needs with the group during that time. It’s a good idea to choose a point person who will lead the digital discussion to keep everything flowing during your meeting time. This method is especially helpful if your ministry meetings are in locations with poor connectivity that makes video meetings difficult.

4.Sharing Content directly via Messaging
If you are doing ministry on a campus, use WhatsApp as a touch point to keep in contact with those you meet and to further build your relationship. WhatsApp can provide an easy and secure platform for online discipleship.

So Your Ministry too can start out on the Journey to becoming Great depending on your understanding of ministry Strategies… Jesus Christ used them best means of transportation and Communication to reach his potential followers, so it takes Wisdom for you too as a Minister to know and Discern the best Means to reach those he ask you to preach to.

Following the instructions of Jesus while Ascending, GO YE INTO THE WORLD the only platform that connects you with the world is the WORLD WIDE WEB through her agents which Social Media predominates.

We proclaim the Gospel through creating cutting edge media and technology solutions that equip the entire ministry team and all ministry platforms to serve and teach with excellence.

Be Wise
Be a Digital Minister
Be a Master of The WEB
Unlock hidden treasures of Knowledge
Become a Learned Facebook User

Collect the phone number of your members and Send Daily prayers, Devotionals, sermon, Motivation to them,


Do video clips and tell them to broadcast, Your own members will obey you.
You too can have global Members by applying all the principles taught in this seminar.

Francis Bola Akin-John, Empowering Leaders to Grow Healthier Churches and Ministries Started ministry in 1988. Has now been in ministry for 21 years. Pastored 5 denominational churches in the space of 8 years.
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